Develop and execute segmented email and SMS campaigns that nurture client relationships, re-engage lapsed patients, and drive appointment bookings, achieving a 46% open rate outperforming wellness industry benchmarks across a 38,000+ contact database.
Digital Campaigns:
Email & SMS
Dropped Patient Re-engagement Campaign:
Campaign Goal:
Reconnect with patients who have not rebooked and guide them toward scheduling their next visit.
Tactic: Built a post visit email and SMS workflow to re-engage patients and encourage online rebooking, with logic to exit them out of the campaign once booking is completed.
Overall Campaign Results (30 day span)
141 Messages Sent
88.7% (125) Delivered
43.4% (33) Opened
9.2% (12) Clicked
0 Marked as Spam
1.3% (1) Unsubscribed
6.7% (8) Converted
Campaign Workflow
6 Month Re-engagement Campaign
Campaign Goals:
Re-engage with patients who have not been seen in 6 months and encourage rebooking.
Tactics: Owned campaigns from idea to launch: designing assets, writing copy, and building email and SMS flows in our CRM. Created a targeted segment of patients who hadn’t been seen in 6+ months to drive rebooking.
EMAIL RESULTS (30 day span)
123 Emails Sent
94.6% (233) Delivered
46.3% (57) Opened
0 Marked as Spam
0.08% (1) Unsubscribed
5% (7) Clicked
3.4% (5) Converted
SMS RESULTS (30 day span)
116 Emails Sent
94.8% (110) Delivered
0 Marked as Spam
0 Unsubscribed
10.3% (12) Clicked
1.8% (2) Converted
Rx Chiro Pop Up Campaign
Campaign Goal:
Encourage booking of limited time pop up event.
Tactic:
Executed campaign from concept to delivery, developing creative assets, writing copy, and sending targeted email and SMS campaigns through a CRM platform. Built and refined a geographically targeted segment of active patients to support conversion focused outreach.
EMAIL RESULTS
2,202 Emails Sent
78.973% (1,761) Delivered
0 Marked as Spam
0.341% (6) Unsubscribed
25.4% (447) Opened
56 Clicked
31 Booked
SMS RESULTS
1,046 Messages Sent
.382% Bounced
.1% Failed
0.341% (6) Unsubscribed
25.4% (447) Opened
11.2% (412) Clicked
13 Booked
